5 tools
Average number of fraud detection tools used by merchants.
Burbank reduces the need for expensive AI systems.
False positives & chargebacks are an expensive global issue
$443bn
Cost of false positives for online merchants each year.
Burbank eliminates 100% of false positives.
$20bn
Global chargeback fraud cost to merchants each year.
Burbank significantly reduces chargebacks.
Simplify online payments ​​​
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Create a simple and frictionless online checkout process - just the same as in-store. Burbank CPoI enables tap and PIN payments over the internet using the consumer’s device - the globally familiar, simple, and universally trusted way to pay.
Shift transaction liability
CPoI is the only solution that places liability for online transactions with the Issuer by enabling card-present payments in online channels. This significant reduces chargebacks and reduces your merchant services fee - a bottom line impact of around 1%.
Eliminate
100% of false positives
False positives are completely eliminated with CPoI. Reduce reliance on expensive AI systems that are designed to mitigate payment fraud, but end up increasing false positives, as well as adding complexity and friction into the customer experience.
Remove the barriers to online shopping by enabling customers to pay the same way as they do in-store. Tap and PIN is understood by all generations and universally accepted as convenient and secure. Attract new customers who may be wary of shopping online.
Broaden customer segments
Online payments, done right.
No biometrics.
No SMS.
No emails.
No switching between apps.
No friction.
No lost sales.
No frustrated customers.
Just simple, secure, scalable online payments.
Why Burbank?
Harness the power of PIN.
There are a number of solutions in market that are designed to combat fraud, such as biometrics and two-factor authentication. These solutions typically require the consumer to present at least two of the following:
Something you have, e.g. a device
Something you are, e.g. a fingerprint
Something you know, e.g. a PIN or password
But… biometrics and 2FA are not infallible.
Something you have (a device), and something you are (biometrics) can be stolen or reproduced. Something you know (a PIN) cannot be stolen or reproduced.
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This is why the liability shifts with payments completed with PIN.
PIN is the only failsafe way to pay that eliminates the risk of online payment fraud.