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Authentication is a critical component of business success

 

But, existing authentication solutions are flawed. 

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Overview

Data and technology have reshaped consumer expectations

The use of data and modern technology has reshaped consumer expectations. People want the interactions they have with brands in all industries to be immediate, frictionless, and simple.    

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As technology continues to evolve and increases the sophistication of fraudsters, this makes the need to securely and robustly verify customer identities paramount. Today, Issuers face dual imperatives of creating exceptional customer experiences while at the same time ensuring customer authentication is robust and secure. 

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And yet, current authentication solutions are broken

​Current authentication solutions are filled with friction. They are almost never the same, which many consumers find confusing. At any given time a consumer may be asked to complete authentication across multiple channels such as:  

Biometrics

Mailers

Facial recognition

2FA

SMS

Emails

ID scans

and more

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A unique paradox exists because while the goal of authentication is to decrease fraud, the disparity of current authentication processes can in fact increase the risk of fraud, and create negative customer experiences that can ultimately impact revenue.  

Authentication is a vital component of consumer-facing business â€‹â€‹

Many industries such as banking and insurance face ongoing, stringent authentication requirements to ensure compliance and safeguard against fraud. These businesses must balance this with the need to provide a seamless customer experience.  

 

But, many authentication solutions fall short: 
 

Current solutions have multiple steps in an attempt to thwart fraudsters
 

They are complex, and can be confusing 

The complexity minimising opportunity for the business to add value

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Authentication should be the same for anyone, anywhere, anytime

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For businesses:

  • Simple
  • Secure
  • Scalable
  • Legally compliant
  • Cost effective
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For customers:

  • A trusted experience
  • Inclusive
  • Frictionless
  • The same in any vertical, in any channel, on any device.​

Use Burbank’s technology to create authentication experiences your customers already know and trust

Simple. Secure. Scalable. 
The way it should be.

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